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The concept of employer branding has drawn the attention of both academicians and practitioners over a decade. However, inaction, the objective of the employer brand managers were hardly tapped. Therefore, this paper aims to explore the views of HR manager on employer branding activities and its implementation.

This study is a case research of three multinational companies in India. A semi-structured interview method has been adopted to collect the data and a content analysis technique was used for analyzing the data into identified themes.

The HR managers of the studied company were discussed with multiple activities related to employer branding practice and implementation in their workplace. The key observations and discussions from the interviews were themed after the analysis as meaningfulness and visibility, employer brand awareness and differentiator and human resource development (HRD) parameters.

The combined effect of branding theories and HRD practices will establish the most attractive and successful employer brand building process in place. Involving the potential and existing employees in the psychological contract formation; consistency among the internal and external communication systems; and top management approach with the brand highlighted the need for research and theory development in employment branding.

Communication breakdown, strategic mismatch, long-term disconnects and sustained success are the strategic concerns that every company who believe in the idea of employer branding may face and need to well-handled.

The study concluded with the belief of the human resources managers from all the three organizations as stated – adopting a community based strategic approach to the organization’s brand and clear about what the employer brand stand across the employment lifecycle drives businesses into success.

The purpose of this study is to investigate surface treatments and fiber types on adhesion properties polylactic acid (PLA) three-dimensional (3D) parts printed on woven fabrics.

The cotton, flax and jute fabrics were exposed to alkali, hydrogen peroxide, stearic acid and ionic liquid treatments to modify surface characteristics before PLA 3D printing. The modification efficiency was assessed with Fourier transform infrared spectroscopy (FTIR) and scanning electron microscope (SEM) analyses. Then, fused deposition modeling (FDM) printer and PLA filament were used for 3D printing onto the untreated and treated fabrics. The adhesion strength between the fabrics and PLA 3D parts were tested according to DIN 53530 via universal tensile tester.

The fabric structure is effective on adhesion force and greater values were observed for plain weave fabrics. Maximum separation forces were obtained for alkali pretreated fabrics among jute and cotton. Hydrogen peroxide treatment also increased adhesion forces for jute and cotton fabrics while decreasing for flax fabrics. Stearic acid and ionic liquid treatments reduced adhesion forces compared to untreated fabrics. Treatments are effective to alter adhesion via changing surface chemistry, surface morphology and fabric physical properties but display different effects related to fabric material.

This study provides experimental information about effects of different fiber types and surface treatments on adhesion strength of PLA 3D parts. There is limited research about comprehensive observation on 3D printing on cellulosic-woven fabrics.